26 Jul 2018 - LDN
Transport your senses with Etihad Airways’ new amenity kit partner
Forever Beta helped Etihad Airways launch their new Acqua di Parma amenity kits.
In July, Etihad Airways announced that the unparalleled experience available in their premium cabins was getting better - with the introduction of their new amenity kit partner Acqua di Parma the following month. With two world-leading brands coming together, the launch film needed to capture the hospitality and elegance of each brand, whilst showing off the product in an engaging manner.
Working with renowned director Joe Connor, Forever Beta explored the meeting point of two brands in their idea “transporting the senses”. The film explored the sensory touchpoints of the brands, creating an evocative and engaging piece fit for the landmark partnership that launches in August this year.