A world class deal.
With a huge summer of football about to kick off, we needed to do everything we could to support our team at the Co-op with their incredible World Cup promotion.
Football supporters have always had a keen eye for superstitions. From wearing the lucky red shirt of ‘66 to sitting in the same chair for every match, we all do our bit to win the favour of the football gods. And it was this insight that led to the ultimate show of fan togetherness.
Continuing our campaign to get people together to enjoy delicious Co-op food, our ad kicks off a fully integrated summer campaign across TV, Press, Digital and Outdoor.