Your phone is your life. Your pictures. Your apps. Your banking. Your memories. You wouldn’t hand it over to a random normally, so why do it when it’s broken? iSmash, on the other hand, have a team of experts, transparent service and warranties that put the trust into the tech repair business.
In a world of dodgy backstreet shops and overpriced manufacturer repairs we set about positioning iSmash as the only place to go when your phone needs some TLC.
Hands on experience
iSmash technicians go through rigorous selection and training to ensure all phone repairs are quick and reliable. We developed a series of OOH executions to highlight the most important asset the technicians possess – their expert hands.
With copy that demonstrates the speed and reliability of the repairs on offer, the campaign was placed near local stores in order to maximise the footfall—we even created an animated version for digital placements that shows a little of the magic that comes with tech repair.
With premium photography showing off the beauty in a broken phone our campaign helps to prove that iSmash truly are the right experts for the job.
The campaign comprised of a series of premium outdoor executions driving to nearby stores, complemented by online and in-store activity.