The aim of the game
How do we get Google Partner Agencies to set new records? By motivating them to push business forward.
The best way to reach goals is to continuously work at getting stronger. So, we used the world of sport to inspire Partners to increase sales, improve product knowledge, boost their agency reputation and work better as a team. With the help of four ‘office athletes’ we encouraged and supported agencies as they won new clients and smashed growth targets.
Originally an EMEA only campaign, it has now been rolled out in 63 markets so far.