Tapping into the breakfast trend with delicious recipe inspiration
This year, with Valentine’s falling on a Sunday, it seemed the perfect opportunity to promote breakfast in bed with your loved one. We called it ‘Love at First Light’. With a cheeky tone of voice we gave recipe ideas to cosy up with. We teamed up with Fred Sirieix the ‘maitre’d of love’ from a popular TV show and shot a variety of short films giving his tips for love and recommending Valentine’s breakfasts.