Showing mums how special they really are
It’s that time of year again. The daffodils are out, the nights are getting lighter and all the retailers are putting Mother’s Day gifts on display. And there was our problem – how to make Co-op stand out from the crowd when they’re selling the same things as everyone else.
So, as well as reaching for the usual flowers, chocolates and cake we really wanted to inspire people to think a little bit more about mum and do something extra special that would really make her day. This way we could make more of an emotional connection and deliver that much needed stand out.