Following on from the success of ‘Hello Hells’ in 2018 - a campaign that helped Camden Town Brewery sell more beer than ever before in its history - we created a new campaign for the brewery’s iconic lager, Camden Hells.

The campaign is the launch of a new brand platform ‘Fresh as Hells’.

The inspiration for the campaign itself came from the insight that ‘fresh’ actually means something different to everyone - from freshly squeezed juice, to the smell of freshly cut grass, to fresh bed sheets, to fresh ingredients and fresh flavour.

We created a suite of unique and iconic OOH and digital assets that brought to life the idea of ‘Fresh as Hells’ - be that a freshly squeezed beer, fresh beer sheets or freshly rolled beer pasta.

It’s a campaign that’s as fresh as the beer itself - it’s Fresh as Hells.