Absolut reality


Absolut reality

An Absolut world


  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy


  • Social
  • Digital
  • Partnerships

Creating a new space to play

How do you combine music, art and technology and create a new and exciting place for artists to collaborate with the Absolut brand?

Taking Absolut Experiences to everyone

The first campaign to emerge from within our Absolut Labs project, Absolut Reality is a global digital platform where artists can collaborate with the Absolut brand and create work that brings music, art & technology together in new and exciting ways through 360° virtual reality.

This new global platform gives people around the world access to exclusive Absolut experiences, from anywhere. Anyone can request a limited edition Absolut Reality headset and easily turn their smartphone into a virtual reality device.

360 video

A new, owned broadcast
channel for Absolut

We beta tested the Absolut Reality platform in the summer of 2015 with a collabration with Bob Moses, where we captured a live show on a Brooklyn rooftop at sunset, later realesing an exculsive 360 degree virtual reality content piece via the Absolut Reality Platform.

Absolut reality
Absolut reality


PR impressions

PR impressions

Social Impressions

1.5 million

Social Engagements


5,000 VR headsets

‘sold out’ in under 2hrs