Holiday x Estée LaLonde
It’s that time of year. Time to start thinking about Christmas gifts. And let’s be honest, it’s not the easiest of tasks. This year, with the help of Estée LaLonde, a Canadian born London based vlogger, Gap has a handful of suggestions to get you started.
Gap wanted to partner with influencers to support driving fashion and style credibility during the seasonal period in a tangible and engaging way for the European market. We needed to show diversity across the range and position Gap as a go-to destination for Holiday gifting to drive footfall and sales in store.
Our influencer partnership needed to be authentic and we found exactly that with Estée LaLonde who has a genuine love and affinity with the brand. Our content was therefore naturally relevant with more appeal to gain deeper traction in Europe.
We worked with Estée to create a selection of key looks from the Gap Holiday collection. In the studio we had some great fun creating everything from professional shots and moving image to shareable GIFs and Estee’s own content for her channels.