Not content with stealing our cod, those pesky Icelanders stole our dreams on Monday night. Yes, it’s official, we’re rubbish at football. But Forever Beta and Cheapflights wanted to put a smile back on English faces.
Using the new Cheapflights OOH ‘oneword’ campaign we decided to have a friendly dig at the England team. The agency was briefed at 9am and the new digital OOH was lifting spirits by midday. If only the England players were that fast.