Forever Beta and Google Partners challenge Partner agencies to have their best ever year
Google needed to encourage Partner agencies across EMEA to aim higher in acquiring new clients, driving business growth and increasing overall business performance.
We used the world of sport to help Partners increase sales, improve product knowledge, boost their agency reputation and work better as a team to succeed.
The campaign started with an introductory film to excite Partners about the year ahead, a DM pack full of tips and tools and a calendar of insights to help agencies get their Game On. Partners can also find continuous support across online channels, with a Game On site and regular EDMs to keep agencies up to date on their performance and offer opportunities to win prizes.
The initial response has been amazing. Game On has been picked up by APAC and rolled out to 63 markets worldwide.