New relationship. New energy
Food Brands Group have appointed Shoreditch based Forever Beta as their UK strategy and creative agency for Rocket Fuel, the energy coffee brand. Forever Beta, who were hired without a pitch, will be responsible for developing and delivering the business’ marketing vision and growing the brand’s footprint across the UK.
The energy drink market is extremely crowded and competitive, but in high energy coffee Rocket Fuel have a unique offering — a beverage that is both a hot drink and an energy product. Forever-Beta are tasked with developing integrated digital, print and experiential campaigns to capture the attention of the fast growing energy drink category.
David Brooks, Managing Director of the Food Brands Group, said: ‘Rocket Fuel were looking for an agency that could help us generate a fresh perspective on the brand to underpin our future ambitions. Forever Beta brought that vision to life with a strong creative direction that chimed perfectly with our target audience. Most importantly, Forever Beta demonstrated the requisite entrepreneurial spirit that we felt would give us an edge in what is a highly crowded marketplace.”
Alan Fayolle, Managing Partner at Forever Beta says of the win, ‘Rocket Fuel understand the importance and value in brand and creative marketing and as partners we’ll be in a incredibly strong position to realise the aspirations and potential of the business.’
For more about Rocket Fuel check out their site rocketfuel.uk.com