Global strategy and creative agency on black taxi app account
Following a competitive pitch, Forever Beta have been appointed GetTaxi’s global strategy and creative agency. They will be responsible for developing and delivering the business' marketing vision and growing the brand’s footprint across the globe.
Rich Pleeth, GetTaxi’s VP of Global Marketing, says, ‘With GetTaxi going from strength to strength, we were looking for an agency that can not only help us in the short term but help us create a positioning and creative platform that will provide a springboard for us for the future. Forever Beta articulated and brought that vision to life and demonstrated an entrepreneurial spirit and creative flare that we felt would give us what we needed to differentiate ourselves in what is an increasingly competitive market.”
Robin Gadsby, Partner and Managing Director at Forever Beta says of the win, ‘We feel very lucky to work with Rich and his team on such an exciting business and brand. Unlike other young businesses, GetTaxi understand the importance and value in brand and marketing and as a consolidated team, we'll be in a incredibly strong position to realise the global aspirations of the business. 2014 will be an exciting year for both GetTaxi and for Forever Beta’.