Re-positioning Rocket Fuel as a challenger brand in a tough energy drink sector
Forever Beta were challenged to change the perception of Rocket Fuel Coffee with their target audience, 18-25 year old UK males, increase brand awareness and gain supermarket listings, using no media budget.
We ran a PR and content campaign that gained:
Re-listings in Sainsbury’s & Ocado
250k+ unique views across Instagram and Twitter through organic seeding
Press coverage in The Grocer, FoodBev & Shots magazine
1,044,205 impressions across mobile banners & VOD