loader
Mizuno Marvel at the Hulk

Mizuno

Mizuno Marvel at the Hulk

Shooting Brazilian footballer Hulk, with a top photographer in Mizuno’s latest football apparel

Services

  • Integrated comms campaigns
  • Creativity at the heart of performance
  • Innovation and ideations

Formats

  • Press
  • OOH
  • Partnerships

You have 24hrs

We were challenged to get to Russia. Shoot Brazilian footballer Hulk, with a top photographer in Mizuno’s latest football apparel. Get back to the UK. Retouch. Get approval. Send to print.

Even Jack Bauer would have been pleased with our performance.

Video
loader
Mizuno Marvel at the Hulk
loader
Mizuno Marvel at the Hulk
loader
Mizuno Marvel at the Hulk

The clock starts now

We had one day to crack the brief and keep Hulk happy. We heard you wouldn't like him when he's angry (he's actually lovely).

06:00:50
Fly from London to Russia
10:23:40
Meet Hulk and photographer at secret destination
15:03:26
Shoot finishes, send photos
to design studio
17:49:59
Fly back to London
20:29:50
Send to client
21:05:00
Signed-off and mission complete


SMASH!

With the help of Google for Work, we were able to collaborate around the clock with the client to get our concept approved, shot and out the door quicker than you can say offside.

loader
Mizuno Marvel at the Hulk
loader
Mizuno Marvel at the Hulk

A result fit for a superhero and shots that were used across the globe in a World Cup year.

Final score

A happy Hulk and a happy client – our team of creative thinkers and doers win again.

loader
Mizuno Marvel at the Hulk