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Mizuno Fancy Footwork

FPI

Mizuno Fancy Footwork

Getting Mizuno’s team sports footwear back on the team sheet

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Creativity at the heart of performance

Formats

  • Press
  • OOH
  • DOOH
  • Social
  • Digital
  • Instore
  • Partnerships

There’s no substitute for experience

Mizuno was struggling to find it’s place in the changing room. It was time to remind players and fans of it’s unmatched technical heritage and over 100 years of experience.

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Mizuno Fancy Footwork

Authentic Japanese Innovation

Taking inspiration from their Japanese roots, we found a new position for Mizuno. Authentic Japanese Innovation.

A strong new identity that plays to Mizuno’s strengths of simplicity, authenticity, innovation and passion.

M.O.M (Mizuno Man of the Match)

Our new brand proposition increased awareness and distribution in key markets. Result.

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Mizuno Fancy Footwork
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Mizuno Fancy Footwork
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Mizuno Fancy Footwork
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Mizuno Fancy Footwork
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Mizuno Fancy Footwork

Leave your mark

Our strategy is now playing a key role in all retail and advertising comms in all European markets.

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Mizuno Fancy Footwork