Fancy footwork


Fancy footwork

Getting Mizuno’s team sports footwear back on the team sheet


  • Brand strategy and design
  • Integrated comms campaigns
  • Creativity at the heart of performance


  • Press
  • OOH
  • DOOH
  • Social
  • Digital
  • Instore
  • Partnerships

There’s no substitute for experience

Mizuno was struggling to find it’s place in the changing room. It was time to remind players and fans of it’s unmatched technical heritage and over 100 years of experience.

Authentic Japanese Innovation

Taking inspiration from their Japanese roots, we found a new position for Mizuno. Authentic Japanese Innovation.

A strong new identity that plays to Mizuno’s strengths of simplicity, authenticity, innovation and passion.

Fancy footwork

Our new brand proposition increased awareness and distribution in key markets. Result. Our strategy is now playing a key role in all retail and advertising comms in all European markets.

Fancy footwork