There’s no substitute for experience
Mizuno was struggling to find it’s place in the changing room. It was time to remind players and fans of it’s unmatched technical heritage and over 100 years of experience.
Authentic Japanese Innovation
Taking inspiration from their Japanese roots, we found a new position for Mizuno. Authentic Japanese Innovation.
A strong new identity that plays to Mizuno’s strengths of simplicity, authenticity, innovation and passion.