Klarna have it all. 60 million customers and counting, an awesome brand and bucketloads of fame thanks to their ‘Get Smoooth’ campaign featuring Snoop Dogg. Their only problem is many potential consumers don’t know what they actually do.
We were asked to solve this problem by communicating how Klarna allows people to shop and pay on their own terms at over 130,000 merchant partners.
The 'Get Smoooth' platform set Klarna apart in the financial services world, but for shoppers it wasn’t explicit enough. We asked ourselves, what’s the real benefit that the Klarna product delivered?
We landed on 'Payment Empowerment’ – allowing consumers to ‘Get Smoooth’ by shopping and paying on their own terms.