HTC’s brilliant U11


HTC’s brilliant U11

New cutting edge way to interact with your phone–the squeeze


  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy
  • Creativity at the heart of performance


  • DOOH
  • Social
  • Digital

Everyone has a serious side, a fun side, a brilliant side. Over the last 20 years, HTC have developed technology firsts to help everyone pursue their own brilliance. With the launch of their new phone, the U11, HTC have a new cutting edge way to interact with your phone–the squeeze.


Squeeze, it’s easy

Working directly with the President of HTC we helped the brand recognise the power of their new Edge Sense technology and set about helping them own the squeeze.

The campaign started with a teaser film, culminating with the launch film on the 16th of May.