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Google #MakeTime

Google

Google #MakeTime

Google helping people so they can #MakeTime for what matters to them

Services

  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy

Formats

  • Digital

We’re all time poor

Many of us don’t realise how much time we waste on certain tasks. Google challenged us to help people re-appraise the way they work, so they can #MakeTime for what matters to them.

#MakeTime

Creating a time machine

We created the interactive, mobile-first #MakeTime website that calculates user’s yearly time lost to email overload, monotonous meetings, pesky procrastination and chaotic collaboration.

Based on the information entered, the experience delivers a personalised video and customisable GIF to encourage people to share; showing users what they could be doing with this extra time.

The campaign spans across social platforms, maximising its reach through paid for and organic comms.

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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime
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Google #MakeTime

Spreading the word

Interactive, cross platform, mobile optimised website with GIF sharing capability, localised for 3 x countries.

Global paid digital campaign.

Organic content across global Google and Google for Work Facebook, Linkedin, Twitter and G+ channels.

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Google #MakeTime