Arabian hospitality meets Italian elegance


Arabian hospitality meets Italian elegance

Two great brands, two locations, one landmark film


  • Digital content and social strategy
  • Creativity at the heart of performance


  • Social
  • Digital
  • Partnerships

The brief

With recent changes in cabin Etihad’s premium feel has been at risk. Our task was to launch a new amenity kit partnership with the Italian perfumer Acqua di Parma with energy and sophistication. Our challenge - to affirm Etihad’s dedication to their premium cabins whilst staying true to both brands.



Distilling the brands down to their core essences, we landed on the idea of sensory sophistication. After a shoot in two countries and multiple locations, we crafted a film that explored the sensory touchpoints of each brand, showing off the product in a manner evocative of the premium cabin experience.


The campaign achieved a

reach of 19.5m on Facebook and Instagram

alone, and achieved 26% higher view-through rate compared with previous campaigns.