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Love at First Light with Co-op

Co-op

Love at First Light with Co-op

Helping Co-op own Valentine’s morning

Services

  • Integrated comms campaigns
  • Digital content and social strategy
  • Retail strategy and POS

Formats

  • Press
  • OOH
  • Social
  • Digital
  • Instore
  • Partnerships

Tapping into the breakfast trend with delicious recipe inspiration

This year, with Valentine’s falling on a Sunday, it seemed the perfect opportunity to promote breakfast in bed with your loved one. We called it ‘Love at First Light’. With a cheeky tone of voice we gave recipe ideas to cosy up with. We teamed up with Fred Sirieix the ‘maitre’d of love’ from a popular TV show and shot a variety of short films giving his tips for love and recommending Valentine’s breakfasts.

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Love at First Light with Co-op
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Love at First Light with Co-op
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Love at First Light with Co-op

Results

No.1 most talked about retailer on Valentine’s morning through social channels.

122% higher yoy sales of Croissants.

295% higher sales of smoked bacon and 130% unsmoked bacon.

Fred videos had great reach - Over 1,600,000 YouTube views across four videos, over 2.7 million views over social media.

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Love at First Light with Co-op