By the time summer rolls around, we’ve braved the winter, sheltered from the spring showers and we’re ready to get out there. More formal meal times become spontaneous picnics and BBQ’s.
There are new food occasions and opportunities - but everything can change with the first drop of rain.
As structured meal times fade away so to do the conventional rules of eating. Salmon and burger on the same grill? Go for it. Cheese on your sausages? Why not. We took this insight to create a character driven TVC that got people talking on social media.
The verdict: cheese goes on absolutely everything.
The TV enjoyed a continuation of the camera-work wizardry of director Gus Filgate seen throughout our Year of Eating Together campaign - this time featuring the world’s greatest burger flip.
The integrated campaign extended in press and digital promoting products during Wimbledon and hero-ing our award winning Hereford Beef burger against M&S’s ‘best ever burger.’
Spontaneity is key in summer so we stayed reactive through dynamic digital creative outdoor and online reacting to the weather, time of day and day of week.