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The Co-operative Christmas

Co-op

The Co-operative Christmas

The Goodwill Stocking drop

Services

  • Digital content and social strategy
  • Retail strategy and POS
  • Colleague engagement

Formats

  • Social
  • Digital
  • Instore

Sharing is caring

We wanted people to continue the spirit of last year’s successful #DoorstepChallenge, so we turned Co-op’s shopping bags into stockings for colleagues and customers to fill with delicious Co-op food and gift to those deserving in their local community.

Video

Where it all began

We travelled to Rochdale, the birthplace of the Co-op, to create a heartwarming film of real colleagues handing out the filled stockings to deserving members of the community.

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The Co-operative Christmas

Seeing is believing

We spread Christmas joy far and wide, amassing over 759k views and 1486 organic shares in just 2 weeks; on Co-op Food Facebook channel alone.

And our store colleagues delivered Christmas to over 30,000 doorsteps nationwide.

What a very merry Christmas.

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The Co-operative Christmas
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The Co-operative Christmas
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The Co-operative Christmas
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The Co-operative Christmas
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The Co-operative Christmas