How could we do this? By creating a fun and memorable campaign that would excite customers right up until the day itself. Welcome to...
We created Halloween characters out of Co-operative food and inspired customers to make their own with our Spooky Food recipes instore and online.
Our characters, Meaty Monster Max, Beastly Bat Baz and Demon Doughnut Damien, took centre stage in-store, outdoor and in press and radio communications.
Across The Co-operative food’s social pages, we created a countdown to Halloween, revealing a new trick or treat, such as food, games, costumes and competitions, every day.
No tricks, just treats
A significant uplift in all lines featured in recipes
36% of customers said they were likely to buy and make the recipes at home
The ATL campaign received the highest recall out of all supermarkets (71%) and third highest in-store