Christmas isn’t just about the big day itself. It’s about the little get-togethers throughout the season. Sharing the little moments full of friends, fun, and delicious food, making Christmas better together.
Christmas starts at different times or moments for different people. Is it when you take your first bite of a mince pie? Hear the opening notes to Fairytale in New York? Or is it when you play the first round of Charades? We all kick off Christmas in our own way and this insight was the foundation of our seasonal campaign.
We brought our Year of Eating Together to a climax with more of Gus Filgate’s food wizardry on TV; a choir of angels heralded mince pies and our camembert was dunked with the panache of a Tom Daley dive. Hardworking, product-focused 10” spots complimented our brand film.
In press and outdoor Co-op’s award winning range came to the fore, building excitement for special products by counting down to their release in-store.
In the run up to the big day we leveraged sales data to develop tactical press letting shoppers know that the Co-op was open for all their last minute panics, importantly at the right moment.