Breakfast is better together


Breakfast is better together

Food is best enjoyed together


  • Brand strategy and design
  • Integrated comms campaigns
  • Digital content and social strategy
  • Retail strategy and POS
  • Colleague engagement


  • TV
  • Radio
  • Press
  • Social
  • Digital
  • Instore

The year of eating together

Togetherness is at the heart of Co-op, who at the core of the business believe together we can make a difference and improve the communities we serve. And food is right at the heart of togetherness: eating together is living together, it’s family, celebration, and community.

But nowadays, eating together is under threat. A Co-op commissioned survey revealed 59% of Brits feel that families now spend less time eating together than their parents’ generation, while 57% said they are no longer eating dinner together as a family each night.

That’s why in 2018 we launched a new strategy, to make 2018 the “year of eating together” for Co-op’s members and customers.


We launched the year with a fully integrated campaign. Our two 30” TVCs focused on the true, honest conversation which happens naturally around food paired with close up food shots expertly shot by top food director Gus Filgate.

The press and digital support invite people to have their own conversations over food - how to build the perfect fajita, or what truly is the king of the cooked breakfast?

Breakfast is better together
Breakfast is better together