for the love of lager
In April, we launched “Hello, Hells” our first campaign for Camden Hells, Camden Town Brewery’s flagship lager. In a crowded market, we needed an iconic, visually striking campaign to re-ignite the UK’s love for lager.
So we commissioned ace illustrator Stevie Gee to capture the sheer joy of saying “Hello to Hells”. Those wonderful moments when that first sip goes down and hits whatever spot needs hitting. This campaign shows that, whatever the occasion, Hells is always heaven.