Creating a new space to play
How do you combine music, art and technology and create a new and exciting place for artists to collaborate with the Absolut brand?
Taking Absolut Experiences to everyone
The first campaign to emerge from within our Absolut Labs project, Absolut Reality is a global digital platform where artists can collaborate with the Absolut brand and create work that brings music, art & technology together in new and exciting ways through 360° virtual reality.
This new global platform gives people around the world access to exclusive Absolut experiences, from anywhere. Anyone can request a limited edition Absolut Reality headset and easily turn their smartphone into a virtual reality device.