As one of the most iconic creative brands in history, Absolut knows how to stay ahead of the curve. They know they need to embrace the new digital world, and the emerging digitally native generations of consumers within it. We were challenged by Absolut to help them understand and embrace the future of their brand.
As a backbone to the Absolut Labs, we created the Absolut Nightlife 100, a hand picked group of the 100 most influential people in nightlife in the US. This ensures the Absolut Labs have a finger on the pulse and access to the people shaping nightlife culture.
Further to creating a groundbreaking network of influencers the role of the Absolut Labs is to prototype, beta test and launch a series of new ideas that will connect with consumers at various moments throughout their night. Visit theabsolutlabs.com for a real time view of the latest projects and initiatives to emerge from the Absolut Labs.