Forever Beta London welcomes Rooney Carruthers, the founder and former chair of VCCP who joins as Executive Chair.
Reporting to CEO Robin Gadsby, Carruthers will have primary responsibility for a yet to be announced new business win and will support recently joined Chief Creative Officer and Partner, Paulo Areas in his creative vision. He will also work closely with Gadsby on driving the creative agenda on the ventures side of the business.
“Rooney is an advertising legend, his creative achievements speak for themselves - he’s responsible for some of the best brand launches over the last two decades. We’re privileged to have him in our Forever Beta family” said Gadsby.
“I’m joining Forever Beta at such an exciting time. The agency has turned a corner with some extremely interesting plans that I would like to help shape and be part of” said Carruthers.
Areas’ shares the excitement, “Carruthers has created some of the UK’s most loved brands and award-winning work. His campaigns for the likes of O2, Orange and Levi’s have been part of popular culture and popular culture is an amazing fuel for the innovative work we deliver. His depth of experience is an invaluable addition to our line-up. I’m excited to be working with him.”