When do you start feeling the Christmas spirit?
Do you start feeling Christmassy when you crawl around the loft looking for the tree? Or when the cat inevitably knocks it over? After that first bite of mince pie? Or when you watch your favourite Christmas film? Everyone has their own ‘It’s Christmas when…..’ moment, and this sentiment is the foundation of the next instalment of our Co-op campaign.
In press, OOH and digital, we drew on the relatable moments that signal the start of festivities. In TV, we see a group of friends engage in a lively debate on this over gorgeous Co-op food, shot once again by Gus Filgate delivering the food in his inimitable style. Additional 10” spots hero the award-winning food.
We continue the conversation through a cinema partnership with Ourscreen, asking Co-op members to choose their favourite festive film and hosting private screenings throughout the UK to kick off Christmas.
Our Christmas campaign launched on 1st December – which, as we all know, is when Christmas actually starts…