Up Your Food Game with NowCookIt.co.uk
To accompany the launch of NowCookIt.co.uk - a free online cooking course from the Co-op and SortedFOOD - we needed to instantly hook the YouTube generation and inspire them to get cooking.
There’s no doubting SortedFOOD head chef Ben’s food game. To encourage others to get step into the kitchen we removed his unfair advantage, took him back to school and had some fun with cooking.
In a series of 30” films, we hypnotised Ben and sent him into the kitchen to cook. We made him avocado-phobic, fall in love with pizza dough, mistake sausages for bananas; and think potatoes were too hot to handle - all to show that even Ben could Up His Food Game.
These films were then used on social and display, forming the perfect call to action for budding cooks to sign up to the course at NowCookIt.co.uk