Kicking off Cheapflights
17 Dec 2015 - LDN

Kicking off Cheapflights

Forever Beta presents Cheapflights’ first ATL campaign

Cheapflights were a brand that flew under the radar. Back in spring, after a competitive pitch, they chose Forever Beta to help them become more culturally relevant, with the aim to steal market share away from their newly established competitors.

Our job was to create a famous, standout campaign that put Cheapflights firmly back on the map.

The idea, spanning TV, cinema, outdoor and digital, was designed to promote Cheapflights away from ‘just-another-metasearch-website’ that people stumbled across via Google, to a destination brand, firmly on the target audience’s consideration list.

Introducing The Flying Stuntman, Jacob Tomuri. The real hero to the villains, stuntman to the stars and the leading man in our TV ad. He travels the world, from set to set, performing death defying stunts, using Cheapflights to find the best way there.