New pals with Friends Provident International
Forever Beta has been appointed to Friends Provident International’s roster to redefine the company’s strategic positioning, brand identity and advertising. Friends Provident International is part of the Friends Life Group, sharing a heritage that dates back over 200 years, and a reputation of trust, commitment and integrity in providing financial solutions to customers throughout their lives.
Jerome Hallay, Friends Provident International’s Director of Strategy, Proposition Development, Brand and Marketing said:
‘The brand is an important part of unlocking local market growth for us and we wanted to ensure that we have a strong brand agency partner working with us.’
Cate Smith, Friends Provident International’s Head of Brand and Marketing, added:
‘We were looking for an agency that would help us in the short-term, whilst simultaneously developing a brand positioning and creative platform that will provide a springboard for our future. Forever Beta not only articulated and brought that vision to life with creative flair, but also demonstrated an essential understanding for our diverse business portfolio.’
Robin Gadsby, Managing Director at Forever Beta says of the appointment:
‘Credit is due to Jerome, Cate and the team at Friends Provident International. They understand the importance and value in ongoing brand development and marketing. Financial services companies can have enormous longevity, but what keeps the most successful institutions fresh and relevant is a considered, detailed approach to the management of their brand.’