loader
fpi

Fancy
footwork

Getting Mizuno's team
sports footwear back on
the team sheet

There’s no substitute for experience

Mizuno was struggling to find it’s place in the changing room. It was time to remind players and fans of it’s unmatched technical heritage and over 100 years of experience.

Authentic Japanese Innovation

Taking inspiration from their Japanese roots, we found a new position for Mizuno. Authentic Japanese Innovation.

A strong new identity that plays to Mizuno’s strengths of simplicity, authenticity, innovation and passion.

M.O.M (Mizuno Man of the Match)

Our new brand proposition increased awareness and distribution in key markets. Result.

Leave your mark

Our strategy is now playing a key role in all retail and advertising comms in all European markets.