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Champions

Davis Cup Champions

Writing names into history
with the LTA

Between the lines

The Davis Cup is the world’s largest annual international team sport competition. With over 135 nations competing, the LTA wanted to create a campaign that would raise awareness and rally the British nation to show their support for team GB.

video

Game time

Ahead of the Davis Cup Final, we teamed up with the LTA to give fans the chance to write their names into history in the form of bespoke tracksuits. The names were to be included within the design of the Aegon GB Davis Cup team tracksuits that were worn at the final closing ceremony.

To enter, we invited fans to share a message of support via the British Tennis Facebook page or tweeting using the hashtags #BackTheBrits and #DavisCupFinal.

The campaign consisted of a launch video, online, social content and production of the tracksuits.

Making history

The highlight of the campaign came on Sunday 29th November, when team GB defeated Belgium and won the title for the first time in 79 years. Not only were the tracksuits seen by a live TV audience, but were also subsequently worn to visit David Cameron at No.10 Downing Street.

In just over 6 days we gained:

57.9 million impressions on Facebook and Twitter

1.6 million engaged users on Facebook and Twitter

The tracksuits were seen by a TV audience of over 5 million people

The campaign was a great success in gaining support for team GB and we couldn’t have asked for a better result than bringing home the cup.

The players