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Absolut Reality

Absolut

An Absolut world

Creating a new space to play

How do you combine music, art and technology and create a new and exciting place for artists to collaborate with the Absolut brand?

Taking Absolut Experiences to everyone

The first campaign to emerge from within our Absolut Labs project, Absolut Reality is a global digital platform where artists can collaborate with the Absolut brand and create work that brings music, art & technology together in new and exciting ways through 360° virtual reality.

This new global platform gives people around the world access to exclusive Absolut experiences, from anywhere. Anyone can request a limited edition Absolut Reality headset and easily turn their smartphone into a virtual reality device.

360 video

A new, owned broadcast channel for Absolut

We beta tested the Absolut Reality platform in the summer of 2015 with a collabration with Bob Moses, where we captured a live show on a Brooklyn rooftop at sunset, later realesing an exculsive 360 degree virtual reality content piece via the Absolut Reality Platform.

 

PR impressions
6 million
Social Impressions
1.5 million
Social Engagements
63,000
5,000 VR headsets ‘sold out’ in under 2hrs

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