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Creating Davis Cup History
1 Dec 2015 - LDN

Creating Davis Cup History

Forever Beta write their name into history with the LTA

Ahead of the Davis Cup Final, Forever Beta teamed up with the Lawn Tennis Association to give fans the chance to write their names into history in the form of bespoke tracksuits. The names were included within the design of the Aegon GB Davis Cup team tracksuits that were worn at the final closing ceremony.

To enter, we invited fans to share a message of support for the Aegon GB Davis Cup team. They could do this by either posting a supportive message on the British Tennis Facebook page or tweeting using the hashtags #BackTheBrits and #DavisCupFinal. Our launch video was watched over 1 million times on Facebook in a space of two weeks.

Since the start of the campaign, thousands of people entered the competition, coming from both Facebook and Twitter users. In the end, over 2000 names were printed on the tracksuits and hand delivered to the team themselves in Belgium.

To top things off, on Sunday 29th November, the Aegon GB Davis Cup team went on to defeat Belgium and win the title for the first time in 79 years. During the trophy ceremony, the team wore the tracksuits in front of a TV audience of over 5 million people, as well as appearing on the back pages of almost every newspaper in the UK. On Tuesday 1st December the Aegon GB team visited David Cameron at No.10 Downing Street, wearing the tracksuits.

Tracksuit

Aegon GB team captain Leon Smith said this of the campaign: “Our journey to the Davis Cup Final has been one we couldn’t have done without the incredible support of our fans. The ‘Write Your Name Into History’ campaign is our way of recognising and thanking each and every one of them for being there with us every step of the way.”

Saunby Executive Creative Director at Forever Beta said: “We wanted to create a campaign that would engage audiences of all ages and get people rallying behind the Aegon GB team. We’re overwhelmed with the amount of people who have got involved and shown their support. For the team to have actually gone on and won the Davis Cup, makes the campaign even more special for everyone whose names feature on the tracksuits. History was made.”

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