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Good Egg

Love at First Light
with Co-op

Helping Co-op own Valentine’s morning

Tapping into the breakfast trend with delicious recipe inspiration

This year, with Valentine’s falling on a Sunday, it seemed the perfect opportunity to promote breakfast in bed with your loved one. We called it ‘Love at First Light’. With a cheeky tone of voice we gave recipe ideas to cosy up with. We teamed up with Fred Sirieix the ‘maitre’d of love’ from a popular TV show and shot a variety of short films giving his tips for love and recommending Valentine’s breakfasts.

video
Press ads
Instore signage
Social media

Results

No.1 most talked about retailer on Valentine’s morning through social channels.

122% higher yoy sales of Croissants.

295% higher sales of smoked bacon and 130% unsmoked bacon.

Fred videos had great reach - Over 1,600,000 YouTube views across four videos, over 2.7 million views over social media.

happy ending