Mothers Day

The Mother of
All Tea Parties

Experiences over gifts
on Mum’s special day

Getting families to throw mum the ultimate afternoon tea party

How do you make Co-op a leading destination for Mother’s Day? Ask mum what she really wants. Then, knowing she prefers family time over gift time, own afternoon tea. We inspired dads, sons and daughters to organise their very own Mother of All Tea Parties for mum, mam, mummy, the boss.

Fitting in line with Co-op’s own values around community, our POS, digital, press and radio all worked to get families excited about planning their tea parties with all they need to cater to their mum’s tastes. We even provided a selection of music playlists on Spotify, to help get the parties started.

Press ads and social media
In store signage
Stadium signage
Flowers for Mothers Day