Good Egg

Be a Good Egg

Inspiring the nation to do good
with the Co-op this Easter

Making someone else’s Easter special with the Co-op

This Easter, we wanted to inspire people to do good and to do it with the Co-op. We created a fun, friendly and positive campaign that encouraged customers to treat others with delicious food from the Co-op. Our integrated campaign celebrated small acts of random kindness and reminded people how good it feels to give a small and spontaneous treat to a loved one.


We leveraged the Co-op’s community values and their reputation for championing ‘good’ by launching a series of ‘Social Eggsperiment’ videos where, through hidden cameras, we captured the public carrying out good deeds. We then asked the public to nominate the Good Eggs in their life through the Co-op’s social media channels. The hunt for Good Eggs was truly on.

Press ads and social media