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Camden Town Brewery

Hello hells

Introducing Camden Town
Brewery to the UK

For the love of lager

In April, we launched “Hello, Hells” our first campaign for Camden Hells, Camden Town Brewery’s flagship lager. In a crowded market, we needed an iconic, visually striking campaign to re-ignite the UK’s love for lager. So we commissioned ace illustrator Stevie Gee to capture the sheer joy of saying “Hello to Hells”. Those wonderful moments when that first sip goes down and hits whatever spot needs hitting. This campaign shows that, whatever the occasion, Hells is always heaven.

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Refreshing the industry

With their determination to “Refresh the lager industry”, Camden Town Brewery have re-defined the category. We’ve reflected their confidence in the quality of their lager with the bold and inclusive friendliness of this campaign.

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Launching nationally

These posters were everywhere – not just in London but all over Leeds and Manchester - where the brewery despatched a Northern Beer Team to slake the growing thirst for Camden Hells. The campaign will continue throughout the summer with fly-posters, cross-tracks and urban banners; as well as digital display, a Time Out cover wrap and a 30 second animated cinema spot with a track by London hip-hop duo Too Many T’s.

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