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Absolut Reality

Absolut
Monetising marketing

Using an interactive virtual reality gaming experience to drive brand value and sales

Turning marketing into a product

Building on the success of our Absolut Reality campaign, we partnered with deadmau5 to produce a ground-breaking virtual reality experience that fans would want to pay for.

Combining live-action, motion capture and the latest videogame technology, Absolut deadmau5 puts fans in the driver's seat as they guide the artist through a virtual journey from his studio, navigating various obstacles and surprises, before culminating in a live performance of an exclusive track.

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Forever Beta produced the experience to be compatible with iOS, Android, Samsung Gear and Oculus VR apps. We promoted the campaign with 2D trailers and Making Of videos to drive fans to a bespoke headset order page.

Exclusive Absolut deadmau5 VR headsets went on sale giving fans a truly immersive experience, proving that the right type of branded content has value to consumers.

Download the app now:
iOS
Android
Samsung Gear
Oculus Rift

VR Headsets
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Results

To date, the Absolut deadmau5 launch efforts have garnered

82 placements

150 million impressions

1.4k shares on Mashable

“Absolut Deadmau5’ is the brand’s first step in innovating branded content. With Zimmerman's dedicated tech-savvy fanbase, the producer is a perfect fit for a project that tests the boundaries of technology and user experience.”
Mix Mag

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